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Graphic Design

Design before and after

I was asked to give feedback on the PowerPoint slide below.

The original slide has some good elements to it:

  • A single image immediately draws the eye.
  • The colors of the text tie into the image.
  • There is not a ton of text on the slide, just a title and subtitle.

It’s actually kind of hard for me to say why something does or doesn’t work… I guess a big part of it is intuition. But when I sat down to redesign it, it made it a little easier to explain. This was done in a few minutes on the spot… so it’s only one option of possibilities.

After putting the slide together, I was more able to verbalize what I was doing with the redesign:

  • Have text interact with the graphic, rather than just work independently from the graphic.
  • Make the graphic and text one cohesive unity, rather than competing with each other.
  • Simplify the font so it doesn’t bring attention to itself. The font is subservient to the message.
  • Grey down the black because it was competing with the title. Subtitle should be secondary to the title. The grey still worked with the color scheme from the photo.
  • Use white space so that image and text can breathe. The image was reduced so there was more space around the image.

Not award-winning design or anything… but redesigning is a lot faster and easier than designing from scratch, so I’m not complaining!

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  • Reply Glen Nielsen

    I had to laugh when I read this post. Especially, “The original slide has some good elements to it.”

    My first thought was, “WHAAAAAAAAAAAAAAAATTTTTT?????????”

    Having been present at the time, the exact quote was, “Well, it’s not as bad as it USED TO BE!!!!”

    A major slamfest ensued.

    Very interesting to view the “sanitized” version here on this blog post! Spin is a beautiful thing …

    July 7, 2010 at 10:34 am
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