I was asked to give feedback on the PowerPoint slide below.
The original slide has some good elements to it:
- A single image immediately draws the eye.
- The colors of the text tie into the image.
- There is not a ton of text on the slide, just a title and subtitle.
It’s actually kind of hard for me to say why something does or doesn’t work… I guess a big part of it is intuition. But when I sat down to redesign it, it made it a little easier to explain. This was done in a few minutes on the spot… so it’s only one option of possibilities.
After putting the slide together, I was more able to verbalize what I was doing with the redesign:
- Have text interact with the graphic, rather than just work independently from the graphic.
- Make the graphic and text one cohesive unity, rather than competing with each other.
- Simplify the font so it doesn’t bring attention to itself. The font is subservient to the message.
- Grey down the black because it was competing with the title. Subtitle should be secondary to the title. The grey still worked with the color scheme from the photo.
- Use white space so that image and text can breathe. The image was reduced so there was more space around the image.
Not award-winning design or anything… but redesigning is a lot faster and easier than designing from scratch, so I’m not complaining!