Apple Study: The Power of a Unified Image

I am a big Apple fan. I have an Apple MacBook Pro and an Apple iPhone. Even though I started out as a PC user, I quickly abandoned it starting with a Mac Plus. The evolution went:

Mac Plus (used a friend’s) > Mac SE > Mac IIcx > Mac Powerbook (don’t remember the model number – I think it was 520c) > Mac iBook > Mac PowerBook > and now a MacBook Pro.

Besides loving their products, one of the things that I really love about Apple is their design. They are always clean and sleek and very hip. Today I went on their site and noticed something. There is a language setting, and when you click on it, up comes a page that looks like this:

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Here’s a detail:

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This is an example of quintessential Apple: take something everyday (rectangular flag), and do something creative to it (turn it into a circle) and brand it with their look (shiny round buttons).

What this does is create a branding or identity that is clearly Apple. You can see this look all over their site. See the blue video symbol below:

09-0828apple3People look at this stuff and can tell right away it belongs to Apple because there is a consistency that communicates strongly.

I wonder what people think when they look at a church’s communications?

Here’s how our home page looks:
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In the past our e-newsletters have been pretty basic:

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This past week we switched over to an HTML format:

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Now when people see the newsletters, there is immediate identification with the website and the church. Even if someone doesn’t read any of the text, it is obvious that both the website and newsletter belong together.

(I also got to use Dreamweaver for the first time. My sister Corrie Haffly, who is a web designer, rescued me from agony of banging my head against the wall — my initial attempts at building this newsletter ended up with a graphic and everything in black Times Roman Bold. Corrie’s comment: “Um…. the graphic looks nice!” A few minutes after I sent the files, poof! She was done! Plug for Corrie if anyone needs help with web stuff! :-))

As we morph all our materials towards the new look, every piece we do will strive to create a consistent image. A strong image does a better job of cutting through the clutter!

Angela Yee

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